Siniša Šašić — Product and UX
Design Lead

I enable organisations challenged with complex systems to grow through better experience design.

Design pluralist at heart

Product & UX Designer

Deep end-to-end design expertise with a drive for quality

15+ years of hands-on experience designing websites and mobile apps end-to-end, from early-stage products to complex platforms in B2B, B2B2C, and as an agency co-founder.

Systems Thinker

Taking care about systems and humans that use them

Quick to recognise structures, gaps and opportunities in complex systems. Skilled in creating and scaling design systems and help people adopt them.

Cross-Functional Facilitator

Sparked by collaboration that inspires not only designers

Certified creative leader with broad facilitation experience, from team workshops and design sprints to strategic sessions with executives.

Design Strategist

Balancing big picture thinking with hands-on execution

I take great satisfaction in rallying teams around UX vision, UX strategies, or coaching other designers, and I move smoothly between big-picture thinking and hands-on contributions.

My experience

Companies I helped grow

Product and UX design execution

Is your product inconsistent, inaccessible, or hard to use?
Missing a design system or struggling to make it stick?
Need real user insight to guide what you build next?

Let’s talk

Strategic design and innovation challenges

Need help aligning your team around a shared vision or strategy?
Struggling to connect design efforts to real business outcomes?
Unsure how to facilitate your team or scale design practice effectively?

Get a free advice